Workshop: How? Now? Wow!
The process of innovation is based on the following steps:
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Thinking – How to find more opportunities for invention?
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Analyzing – How do people react to my innovation?
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Doing – How to find best solutions?
The how-now-wow matrix helps you categorize business ideas according to:
- Ease of implementation: how easy or difficult are these ideas to be implemented within the current structure, assets, and capabilities of your organization? From a technical and organizational perspective, are these incremental or disruptive ideas?
- Level of newness: are these ideas expected to disrupt the user experience of your final users? From a customer perspective, are these incremental or disruptive ideas?
Click on the video and learn more about How?Now? Wow! Matrix
STEP 1
Download the How-now-wow matrix.pdf and print it on an A2 sheet of paper. You can also draw the graph on a flipchart if you can’t print.
STEP 2
Grab all your post-its with ideas on them from a previous ideation exercise. Plot the ideas into the wow-now-wow matrix.
STEP 3
Take 3 voting-dots for each person (or use a marker), and vote 3 favorite ideas. After the voting session, select the 3 ideas which received the most votes.
STEP 4
Step back and analyze the results. In an ideal scenario, your “wow” and “how” fields should have the most ideas – and the most valuable ones.
Homework
Choose one problem from your local community and then answer the following questions by using the How-Now-Wow method.
Remember, there is no problem without solutions!
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Who are the possible partners in my local community (Who)?
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What is the innovation about (What)?
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Where does the innovation take place (Where)?
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When does the innovation take place (When)?
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Why is this innovation the best solution (Why)?
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