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Additional information on Social media

Social media marketing main tips:

  1. Start with a plan

Set social media goals and objectives. Create goals that follow the SMART framework. They should be specific, measurable, attainable, relevant, and timely. 

  1. Identify the Right Social Media Channel

Facebook is best if you want to increase brand awareness or generate leads. On the other hand, if you want to expand your network of influencers and professionals, then Twitter and LinkedIn may be the top options. While TikTok and Instagram are prime choices to appeal to younger demographics.

  1. Create a social media calendar
  2. Make your social media accounts visually pleasing/stand out 

Create a symbol, a character that could be identifiable to the audience. Choose a color palette, make your accounts look put together!

Content-wise
  1. Create Your Brand’s Story

The way you portray your brand has a huge impact on how people feel about it. Prominent businesses have resorted to effective storytelling for the success of their brand marketing.

Stories always help to develop an emotional connection between your brand and the target audience.

Apart from what and how you say it, the medium through which your brand communicates its story is also important. Social media is a highly effective platform to share your brand’s stories and to connect with people.

  1. Connect Content with Current Events
  2. Use Stories
  3. Make the Most of Live Videos

Live videos are increasingly becoming popular among brands that wish to engage their audiences. In fact, a Livestream survey found that 80% of the audiences prefer watching live videos from a brand to reading their blogs.

  1. Share Photo Posts and use Social-Friendly Images

Tools like Canva, Cello, and Venngage can be used to create jaw-dropping graphics. Based on your promoting channel and post theme, they offer hundreds of templates to get you started.

So, make your own infographic, image, or template and see how social-friendly images can help grab more attention to your brand!

  1. Use Animated GIFs
  2. Use Emojis to make your posts more fun
  3. Write Captivating Headlines for Social Media
  4. Do Surveys and Polls
  5. Do AMAs (Ask Me Anything)
  6. Post What’s Good for The Society (E.g. Charity and Help) 
  7. Mix up your formats

Make sure to switch up your social post formats from time to time. If you usually post GIFs, try a JPG. If you normally post still images, try a video. And take advantage of all the formats within each social network, like Stories, or Reels, or Live video.

  1. Use Relevant Hashtag

Hashtags are a great way to improve brand visibility. The hashtags should also be relevant to your targeted audience. The more specific the hashtag is, the more relevant your audience will be. This will lead to better visibility and higher engagement rates.

Always try to use variations of hashtags by including a generic one with a unique and specific hashtag.

  1. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. (You can even use UTM tracking tags to collect data on your click-throughs!)

  1. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

  1. Targeted advertising

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

  1. Focus on quality over quantity
  2. Get Your Timing Right

The secret behind a successful social media post is to share the right post at the right time. This is where SocialPilot comes to your rescue. It gives you detailed insights into multiple social media activities and helps you discover the best time to post. You can then schedule your posts on various social media platforms right from the SocialPilot dashboard. Better yet, the tool helps you understand how your posts are performing so you can make further improvements.

Building relationships 
  1. Initiate Conversation with Your Social Media Followers
  2. Respond to Questions and Customer Issues
  3. Regularly Follow Relevant and Active People in Your Industry
  1. Cross Promote Your Social Profiles
  2. Use Social Media Management Tools
  3. Track and refine your performance

Monitor everything constantly. Watch your on-platform analytics to see what types of content users are engaging with, and your social trends over time.

  1. Be Active on Social Media
  2. Make Social Media An Essential Part Of Your Business
  3. Always Experiment And Evolve

The last and most important thing for your brand to remember is that it can’t afford to remain static. You have to constantly find ways to innovate, whether that’s through the content that you’re creating or whether that’s by becoming an early adopter of promising new technologies and social media platforms.

For further tips on using the main social media platforms, click here.

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