Session 3 – Developing a green business model canvas

Session 3 turns the outcomes sessions 1 and 2 into a developed green business model canvas. Participants focus on justifying a value proposition that meets real people needs without compromising on environmental sustainability. Participants learn how to use the business model canvas to explain key aspects of the green business proposition.

This session is mapped to "Phase 3 GO OUTSIDE"

The purpose of the session will be:
- To further develop a green business value proposition based on session 2 output.
- To translate the result of the revised Value Proposition Canvas (VPC) into a fully developed green business Business Model Canvas (BMC).
- To appraise the benefits of a BMC and a traditional business plan.