OUTLINE

Introduction to the module	This module examines ways of promoting green entrepreneurship as part of a green business strategy for sustainable development. “Green business strategy refers to the tendency to integrate environmental issues in business strategy, across sub-business functions such as manufacturing, supply chain, finance, human resources and marketing in international markets” (Banerjee, 2002). Participants should be taught how to develop a green business plan that focuses on making positive contributions to the environment. They should be introduced to various types of green businesses, shown how to generate a green business idea, taken through the process of developing a green business strategy and writing a green business plan. This module is shaped mainly by the EntreComp framework. It is structured to develop competencies with the foundation, intermediate, and advanced segments of the EntreComp progressive model. This involves direct supervision, building independence, taking responsibility, and at the expert stage, if possible, driving transformational innovation and growth - reference to the EntreComp into Action document (page 20). For this module, participants who engage and complete the session activities will be able to develop a green venture idea which potentially attracts venture capital investment.
Keywords	Green business strategy/plan, environmental challenges, business opportunities, sustainable development, green entrepreneurship, market forces, business models.
Learning objectives	To introduce the concept of green business venture and enterprise. To explore ways to develop a green business venture. To apply strategic business thinking to a green venture concept. To develop a BMC for a green business idea. To explain the green entrepreneurial mindset and business activities
Learning outcomes	*1.0 – Introduction to Green Business Enterprise & Sustainable Development* Teachers will be able to understand and integrate sustainable development thinking into a business strategy/proposition.
	*2.0 – Green Opportunities & Idea Generation* Teachers will be able to use a combination of idea generation techniques to formulate a green business idea and use a decision matrix to validate a green business value proposition.
	*3.0 – Developing a Green Business Model Canvas.* Teachers will be able develop a BMC that is based on a green business strategy that aims to reduce a negative impact on the environment.
	*4.0 – Green entrepreneurial mindset and business activities* Teachers will be able to develop a well-structured and justified business venture for a startup incubator.
Teaching and learning activities	Lectures and seminars Literature and case study review Group work activities Think-Pair-Share discussions Self-study and homework
Learning content	Theoretical framework/learning scenarios Presentation slide (PPT) OERs (Videos, toolkits, & templates)
Assessment	Quizzes for formative feedback Group based project activities E-journal and self-reflection
To go further	Here are the studies, literature, article and other readings for participants that would like to know more about the topics of this modules Journal articles: Banerjee, S.B. (2002), “Corporate environmentalism: the construct and its measurement”, Journal of Business Research, Vol. 55 No. 3, pp. 177-191. Emerald Group Publishing Limited. Bıçakcıoğlu, N., Theoharakis, V. and Tanyeri, M. (2020), "Green business strategy and export performance: An examination of boundary conditions from an emerging economy", International Marketing Review, Vol. 37 No. 1, pp. 56-75. https://doi.org/10.1108/IMR-11-2018-0317 Martinez, F. (2014), "Corporate strategy and the environment: towards a four-dimensional compatibility model for fostering green management decisions", Corporate Governance, Vol. 14 No. 5, pp. 607-636. https://doi.org/10.1108/CG-02-2014-0030 Olson, E.G. (2008), "Creating an enterprise‐level “green strategy”, Journal of Business Strategy, Vol. 29 No. 2, pp. 22-30. https://doi.org/10.1108/02756660810858125 Pillania, R. (2014), "Green management : The state of practice, research, teaching, training and consultancy in Indian business schools", Journal of Management Development, Vol. 33 No. 2, pp. 131-148. https://doi.org/10.1108/JMD-12-2013-0157 Open Education Resources (OERs): SDGs overview https://sdgs.un.org/goals Green business examples https://agood.com/ https://project.veja-store.com/en/intro/ https://www.chillysbottles.com/ https://www.greentoys.com/ Idea Napkin Video https://www.straightupbusiness.institute/tools/idea-napkin/ Design Council Double Diamond https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond Business Model Canvas Video https://vimeo.com/78350794 Business Model Canvas Template pdf (requires sign in) https://www.strategyzer.com/canvas/business-model-canvas Examples of green project initiatives: “The notion of everybody playing a part in looking after our planet and making changes before it's too late, is becoming more and more important. Recent documentaries such as the BBC's 'Drowning in Plastic' and David Attenborough's 'Planet Earth' have had an impact on public consciousness and shown how vital it is to educate everyone, and especially the next generation, about how we can help. Schools are keen to play their part and are doing so in different ways. Eco Clubs are one way to encourage interest and involvement and can be very rewarding, especially when children are given responsibility to make their own decisions about the changes they want to see and the opportunity to improve their own school environment.” 25 of the best Eco School activity ideas produced by TTS Group Posted on Wednesday 05th December 2018 https://www.tts-group.co.uk/blog/2018/12/05/25-of-the-best-eco-school-club-ideas.html https://www.pinterest.co.uk/pin/733734964273706843/ Here, we have recycled 25 ideas for your school or Eco Club: Rather than cartons, which contain foil and are not recyclable, encourage the use of glass milk bottles. These can be sterilised and re-used time and time again. Did you know that milk bottle (or any fizzy drink or plastic bottle) lids are not recyclable? Put them to good use and have a go at a milk bottle/container lid collaborative art project – Pinterest has some fabulous ideas. Build an igloo or greenhouse from plastic milk containers. Encourage waste sorting in the classroom – have a paper bin as well as a general waste bin. Encourage your school kitchen to compost food waste. (link to blog on what is compostable) Have a compost bin and greenhouse in your outdoor area. Have a school ‘green team’ who are responsible for educating the rest of the school about becoming more environmentally friendly. Members could have an Eco-school badge and meet monthly to discuss new projects. Turn lights off and ensure all plugs are switched off at the wall when appliances and items are not in use. Recycle batteries. Have a clothing recycling bank on the school premises for all of that lost property that never gets claimed! You could also have a bottle bank. Keep your school clean and tidy by organising litter picking. Litter could also be sorted into recyclable and general waste. (It would be interesting to see the amount of plastic found.) Recycle plastic milk cartons into bird feeders for the school playground. Grow your own vegetables. Learn what it takes to look after plants and vegetables as well as observing the life-cycle of plants first hand. The produce might be sold at the summer fair. Recycle old wellies by filling with compost and sowing seeds into them – these could also be sold at the summer fair! Pond dipping and river walks – discover bugs and nature. How much plastic did you see? How do you think this impacts nature? Take clipboards, magnifying glasses and a digital camera to record findings. Set up a showing of the BBC documentary ‘Drowning in Plastic’ to educate children about the impact plastic is having on our planet. Tissues at the ready! Have an eco quiz. Go on a free school trip to your local recycling plant. Did you know that recycled plastic bottles are turned into fleece – the same material you wear? Visit a local power plant to learn about our consumption of electricity and power. This may help children understand the impact it has and encourage lower usage in school. Junk models. Recycle old egg boxes, cardboard tubes, cans, cereal boxes and plastic bottles, then have a team or class competition for the best model. They might produce robots, vehicles or large-scale masterpieces! Organise a recycled fashion show. (photo) Make Eco-bricks using plastic bottles filled with plastic bags. Find out more here. Maybe you could use these to make your Greenhouse or an Igloo? Build a wormery. Follow these instructions by Science Sparks here. Water Butt – conserve rainwater to feed your seedlings! Take a look at our Recycling Through the Seasons books for a multitude of cheap and easy ideas. Make a Bug Hotel using old pieces of wood, palettes, tubing.

Training module scenarios

Number and title of the training sessions	Session 1: Green business enterprise & sustainable development Session 2: Green idea and opportunity generation Session 3: Developing a green business model canvas Session 4: Green entrepreneurial mindset and business activities
Preparation to the sessions	Before the session, the trainer should have prepared situtable slide presentations and training material. These documents are needed to support the learning process and to guide discussions. The trainer will make the presentations available to all participants before the training. This should help participants to: understand the aim and objectives of the module. be familiar with learning materials and assessment activities. be clear about the timeframe for the sessions and activities. formalise the training approach and participant engagement
Material required	Note: Listed below are the essential materials required to deliver this module, however, this is not an exhaustive list. Trainers are welcome to review the material and make adjustments to suit training needs at local level. Materials: Flipchart, A3 paper, colour pens and post-it note Printout: lecture notes, seminar questions, answer worksheets Templates - OUTSIDE Napkin Template, Idea storyboard, SWOT analysis, Integral Value Framework, VPC, BMC. Equipment: Internet connection and WiFi Overhead projector, whiteboard, and large screen Laptop connection and audio output
	Trainer follows or can adapt this session plan to suit the specific training needs In a typical scenario, trainers or learners should expect to complete this session in 3 hours and 30 minutes. Review and customise Module 6 materials to suit the target audience. At the start of the session, give a brief overview of the module, describing the session activities, the support available, and the feedback process. Use/customise the material provided and give a short interactive talk about the topic in the section (use case studies or quizzes to facilitate continuous group discussion. Use the Think-Pair-Share method to facilitate more class discussion. This also helps to spot gaps in knowledge that could be addressed by the trainer. Allow group sessions to be autonomous and self-driven to maximise group-think and creativity. Monitor groups and encourage all participants to contribute to discussions and group activities. At the end of the session, use/customise questions provided to consolidate knowledge and address any misconceptions. Explain the content of the optional homework and highlight the benefit of completing the task to the participants.

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